When was the last time you can remember going out of your way to purchase something from a locally owned shop, as opposed to mega-corporations such as Walmart, Target, etc.? If you’re struggling to find an answer it may be time for you to go out into your local community and visit some of these local shops! May 5th – 11th has been declared as National Small Business Week, a week that gives recognition and celebration to small business and their provisional growth in the economy. With this year being one of the best unemployment numbers in the past 50 years there is a clear reason to be celebrating! What Defines a Small Business While there is no determination as to how small a company should be to be celebrated as a small business, there…
While the danger of financial instability has been a recurring issue for government programs such as Social Security and Medicare for many years, politicians seem to neglect these issues completely. With many elected officials over the last few years refusing to provide the required reform these entitlement programs desperately need, there has been a steady decline in the overall stability of these programs. These programs are in danger of going into deficit for the first time in over 32 years and have no immediate strategy created to fix these issues. What is Social Security? Social Security is defined as any government-mandated program that provides provisions to eligible beneficiaries with inadequate or no income. Social security itself is comprised of government programs such as Medicare, SSI, and Disability. Currently, the danger falls on Social Security’s ability…
Social media is one of the greatest tools available for businesspeople looking to grow their business. It is extremely effective when it comes to digital advertising and offers seemingly infinite impressions, engagements and conversions. Facebook leads the digital advertising industry and is the most popular channel used nowadays with approximately 2.23 billion monthly active users worldwide. There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business and content on the Facebook platform. With that said, it’s hard to resist considering Facebook as a channel for your small business digital advertisements. When done right, advertising on Facebook can be extremely beneficial for you and your company and can substantially grow your business. Why Advertise on Facebook? As stated earlier, Facebook is the biggest social media platform…
Starting a small business in 2019 is much different than it used to be. With almost every industry progressing into a primarily online presence, there is more opportunity for growth than ever before. Thanks to the seemingly infinite wealth of information readily accessible to everyone online, starting a business has never been easier. Unfortunately, this has resulted in an oversaturation of marketplaces and has created a highly competitive atmosphere. This makes the dedication, commitment and ability to gather knowledge more important than ever before. Understanding the Basics Before beginning the process of SEO on a website, it is important to understand the key concepts behind focusing the structure of your site. While there are websites that thrive without the need for an excessive amount of SEO, the vast majority of websites will require a large…
On April 2, 2019, Apex United Corporation hosted its first Think Tank in Downtown Toms River at its 26 Main Street location. The event was held with the intentions of bringing together those with an interest in business and the development of the Toms River area. Throughout the event there were several key topics that were discussed: The importance of sales and developing a goal-oriented sales process Ideas that would bring more life to the Downtown Toms River area The brands that Apex United Corporation manages The Importance of Sales It’s fair to assume that most businesspeople would like to obtain more sales for their business. However, it’s important to understand that you don’t “get” more sales – sales are found, and sales are earned. As a business person, the first two questions you should…
